Helping Virgin’s rebellious brand navigate a new world.

As an international brand with a decidedly British playfulness, Virgin has a global mandate to “Change Business for Good.” They’ve delivered a breath of fresh airline with Virgin America, made everyone better off with Virgin Money and are proving that not even the sky’s the limit with Virgin Galactic. And now, with Virgin Voyages, they’re setting their sights on the seven seas—to make waves, rewrite the rules and change the experience of sea travel forever. Because they wanted to design a voyage, not another cruise. Virgin Voyages tapped us to work on projects leading up to the launch of their first ship. And, as a brand known for doing things unconventionally, the work we did for them could be no different.